{"product_id":"2940170305667","title":"Guide to Chip Heath's \u0026 et al Made to Stick by Instaread","description":"PLEASE NOTE: This is a companion to Chip Heath¿s amp; et al \u003ci\u003eMade to Stick\u003c\/i\u003e and NOT the original book.\u003cbr\u003e\u003cbr\u003ePreview:\u003cbr\u003e \u003cbr\u003eIn \u003ci\u003eMade to Stick: Why Some Ideas Survive and Others Die\u003c\/i\u003e (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories¿.\u003cbr\u003e \u003cbr\u003eInside this companion to the book:\u003cul\u003e \u003cli\u003eOverview of the Book\u003c\/li\u003e\n\u003cli\u003eInsights from the Book\u003c\/li\u003e\n\u003cli\u003eImportant People\u003c\/li\u003e\n\u003cli\u003eAuthor's Style and Perspective\u003c\/li\u003e\n\u003cli\u003eIntended Audience\u003c\/li\u003e\n\u003c\/ul\u003eAbout the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.","brand":"Lanie Stevens","offers":[{"title":"Default Title","offer_id":47100608151792,"sku":"2940170305667","price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170305667_p0.jpg?v=1763707968","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170305667","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}