{"product_id":"2940170312658","title":"Doing What Matters: How to Get Results That Make a Difference - The Revolutionary Old-Fashioned Approach (Abridged)","description":"There is only one CEO in recent times who has faced-and succeeded at-the extraordinary challenges of leading three major companies-Gillette, Nabisco, and Kraft-into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. \u003ci\u003eDoing What Matters\u003c\/i\u003e-the action plan for identifying and tackling what's important and ignoring the rest-is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day. \u003cbr\u003e\u003cbr\u003eKilts illustrates his ideas with colorful stories. His focus on both business fundamentals and personal attributes provides the \"complete package,\" showing how to get results that make a difference. For Jim Kilts it was Total Brand Value, the framework he used for achieving better, faster, and more complete results than the competition. Whether you're CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, \u003ci\u003eDoing What Matters\u003c\/i\u003e provides the practical ideas that get results.","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47178380247280,"sku":"2940170312658","price":16.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170312658_p0.jpg?v=1763796772","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170312658","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}