{"product_id":"2940170317417","title":"Supercommunicator: Explaining the Complicated So Anyone Can Understand","description":"In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. \u003cbr\u003e  This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to:\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDistill details and data into big ideas\u003c\/li\u003e\n\u003cli\u003eDeliver meaning to audiences\u003c\/li\u003e\n\u003cli\u003eUse storytelling to captivate and educate\u003c\/li\u003e\n\u003cli\u003eHumanize content to make complicated ideas more tangible\u003c\/li\u003e\n\u003cli\u003eLayer harder ideas on top of easier ideas\u003c\/li\u003e\n\u003cli\u003eStrip away complex language, jargon, and acronyms\u003c\/li\u003e\n\u003cli\u003eUse analogies to explain unfamiliar areas\u003c\/li\u003e\n\u003cli\u003eMaster new digital modes of expression\u003c\/li\u003e\n\u003cli\u003eAnd more\u003c\/li\u003e\n\u003c\/ul\u003e Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind audiobook reveals how to make the complex comprehensible, and the dry deeply compelling. \u003cbr\u003e   \u003c\/div\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47161076416752,"sku":"2940170317417","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/516457933.jpg?v=1751080477","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170317417","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}