{"product_id":"2940170317462","title":"The Practical Drucker: Applying the Wisdom of the World's Greatest Management Thinker","description":"Business gurus come and go. But not Peter Drucker, who remains a towering figure, widely regarded to be the father of modern management and the world's most influential business thinker.\u003cbr\u003e \u003cbr\u003e Drucker's uncanny ability to codify management practices and predict future trends has ensured his lasting impact. His dozens of books include the landmark \u003ci\u003eConcept of the Corporation\u003c\/i\u003e and \u003ci\u003eThe Effective Executive\u003c\/i\u003e, which remains a bestseller decades after its first appearance.\u003cbr\u003e \u003cbr\u003e Drucker aimed high to illuminate the big picture of organizations, their people, and the global forces affecting them. As such, his focus on the \"what to do\" eclipsed the \"how to do it\" that managers and executives crave. Yet crystalline insights into \"how\" were always there.\u003cbr\u003e \u003cbr\u003e Scattered throughout his massive oeuvre are solutions to recurring problems and answers to perplexing questions. The Practical Drucker culls 40 of the most important how-to lessons, each interpreted for today's business challenges and illustrated with fascinating stories and examples. Discover what Drucker had to say about how to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eEngage your workforce in four essential steps\u003c\/li\u003e\n\u003cli\u003eUse the 80\/20 rule to improve performance and cut costs\u003c\/li\u003e\n\u003cli\u003eStay ahead of the competition by actively anticipating change\u003c\/li\u003e\n\u003cli\u003eBuild synergy between marketing and selling\u003c\/li\u003e\n\u003cli\u003eFind the just-right price for your product or service\u003c\/li\u003e\n\u003cli\u003eConduct useful marketing research, and toss out irrelevant data\u003c\/li\u003e\n\u003cli\u003eEmbrace profitability, while avoiding the dangers of profit maximization\u003c\/li\u003e\n\u003cli\u003eMake a business case for acting in socially responsible ways\u003c\/li\u003e\n\u003cli\u003eMake the single most important leadership decision\u003c\/li\u003e\n\u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e As a student, scholar, and longtime friend of Peter Drucker, author William A. Cohen is uniquely positioned to illuminate these timeless teachings of the management master, which resonate today with as much force and relevance as when they were first articulated.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47102330437872,"sku":"2940170317462","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170317462_p0.jpg?v=1763707911","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170317462","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}