{"product_id":"2940170317585","title":"The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu","description":"Sun Tzu's ancient \u003ci\u003eThe Art of War\u003c\/i\u003e has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival. \u003cbr\u003e  \u003ci\u003eThe Art of War for Small Business\u003c\/i\u003e is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eChoose the right ground for your battles\u003c\/li\u003e\n\u003cli\u003ePrepare without falling prey to paralysis\u003c\/li\u003e\n\u003cli\u003eLeverage strengths while overcoming limitations\u003c\/li\u003e\n\u003cli\u003eStrike competitors' weakest points and seize every opportunity\u003c\/li\u003e\n\u003cli\u003eFocus priorities and resources on conquering key challenges\u003c\/li\u003e\n\u003cli\u003eGo where the enemy is not\u003c\/li\u003e\n\u003cli\u003eBuild and leverage strategic alliances\u003c\/li\u003e\n\u003c\/ul\u003e Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47102358880496,"sku":"2940170317585","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170317585_p0.jpg?v=1763707979","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170317585","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}