{"product_id":"2940170317820","title":"The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand","description":"Your guide to becoming an explanation specialist. \u003cbr\u003e  You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. \u003cbr\u003e  \u003ci\u003eThe Art of Explanation\u003c\/i\u003e is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. \u003cbr\u003e  Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.  \u003cbr\u003e  You will learn to:\u003cbr\u003e \u003cul\u003e\n\u003cli\u003ePlan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.\u003c\/li\u003e\n\u003cli\u003ePackage: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. \u003c\/li\u003e\n\u003cli\u003ePresent: Produce remarkable explanations with visuals and media.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ci\u003eThe Art of Explanation\u003c\/i\u003e is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47156604403952,"sku":"2940170317820","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170317820_p0.jpg?v=1763708073","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170317820","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}