{"product_id":"2940170317851","title":"The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment","description":"Mobile has reprogrammed your customers' brains.  \u003cbr\u003e  Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context.  \u003cbr\u003e  Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?  \u003cbr\u003e  Based on 200 interviews with entrepreneurs and major companies across the globe, \u003ci\u003eThe Mobile Mind Shift \u003c\/i\u003eis the first book to explain how you can exploit mobile moments. You'll learn how to: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eFind your customer's most powerful mobile moments with a mobile moment audit. \u003c\/li\u003e\n\u003cli\u003eMaster the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. \u003c\/li\u003e\n\u003cli\u003eManufacture mobile moments as Krispy Kreme does - it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. \u003c\/li\u003e\n\u003cli\u003eTurn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. \u003c\/li\u003e\n\u003cli\u003eTransform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It's how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.\u003c\/li\u003e\n\u003c\/ul\u003e Mobile is rapidly shifting your customers into a new way of thinking. You'll need your own mobile mind shift to respond.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47161946865904,"sku":"2940170317851","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170317851_p0.jpg?v=1763707978","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170317851","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}