{"product_id":"2940170318346","title":"The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks","description":"Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Listeners will learn how to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eUse content and conversations to build online relationships that transition to sales\u003c\/li\u003e\n\u003cli\u003eExecute realistic sales strategies for each of the major social media platforms\u003c\/li\u003e\n\u003cli\u003eSpot social media trends that may influence future buying behaviors\u003c\/li\u003e\n\u003cli\u003eSell online in B2B and B2C environments\u003c\/li\u003e\n\u003cli\u003eTurn social shares (likes, favorites, +1s) into social sales\u003c\/li\u003e\n\u003cli\u003eSet tangible goals\u003c\/li\u003e\n\u003cli\u003eUse online tools and analytics to track social influencers and identify relevant conversations as they are happening\u003c\/li\u003e\n\u003c\/ul\u003e Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows-\u003ci\u003eThe Art of Social Selling\u003c\/i\u003e is essential reading for every sales professional.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47161880445168,"sku":"2940170318346","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170318346_p0.jpg?v=1763708147","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170318346","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}