{"product_id":"2940170318360","title":"Never Be Closing","description":"\u003ci\u003eSell Better \u003c\/i\u003eexpands on the principles of Tim Hurson's first book, \u003ci\u003eThink Better: An Innovator's Guide to Productive Thinking\u003c\/i\u003e, to teach salespeople how to improve their strategy and sell anything to anyone using a simple, repeatable framework.\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis isn't an audiobook full of mundane tactics for cold-calling or techniques for closing a deal. This is a problem-solving approach that is more beneficial for both the seller and the client. Selling better isn't just a one-time thing; it's a way to become a more valuable long-term partner.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eWith their \"Productive Selling Model,\" Hurson and Dunne offer business people a set of tools to pull apart their current techniques, analyze them, and re-assemble them in a dynamic way to help their clients. The authors include practical advice mixed with helpful anecdotes to bring different strategies to the table and build mutually productive relationship between seller and client, including: \u003c\/div\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eThe Rashomon Effect, which teaches listeners how to bridge the gap between different perspectives.\u003c\/li\u003e\n\u003cli\u003eThe Hitchcock Method, which offers listeners strategies on developing a script about themselves, their company, and their products.\u003c\/li\u003e\n\u003cli\u003eThe Sales Conversation, a three step structure to explore the client's needs, establish credibility, and deliver value.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47162332872944,"sku":"2940170318360","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170318360_p0.jpg?v=1763708082","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170318360","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}