{"product_id":"2940170346127","title":"New Rules of Marketing \u0026 PR, Fourth Edition, the: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly","description":"\u003cp\u003eThe benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success.    \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe New Rules of Marketing amp; PR, 4th Edition\u003c\/i\u003e is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.   \u003c\/p\u003e\u003cp\u003eIncluding a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. \u003c\/p\u003e\u003cp\u003eThis production also includes updated information, examples, and case studies plus an examination of newly popular tools such as Info-graphics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. \u003c\/p\u003e\u003cp\u003eDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, adviser to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.   \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe New Rules of Marketing amp; PR\u003c\/i\u003e offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.  \u003c\/p\u003e\u003cp\u003e©2013 David Meerman Scott (P)2014 Gildan Media LLC\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47104937296112,"sku":"2940170346127","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170346127_p0.jpg?v=1763708450","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170346127","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}