{"product_id":"2940170346318","title":"Marketing: The Brian Tracy Success Library","description":"The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford - and then give it to them - you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guid contains 21 powerful ideas you can use to immediately improve your strategic marketing results.\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eYou'll discover how to:\u003c\/div\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003ebuild your customer base\u003c\/li\u003e\n\u003cli\u003eset yourself apart from the competition\u003c\/li\u003e\n\u003cli\u003eanswer three crucial questions about any new product or service\u003c\/li\u003e\n\u003cli\u003euse market research and focus groups to fuel better decisions\u003c\/li\u003e\n\u003cli\u003efulfill a basic emotional need for buyers\u003c\/li\u003e\n\u003cli\u003edetermine the correct price point for your offerings\u003c\/li\u003e\n\u003cli\u003ebecome truly customer-focused\u003c\/li\u003e\n\u003cli\u003emake the most of your distribution channels\u003c\/li\u003e\n\u003cli\u003emaster the concepts of specialization, differentiation, segmentation, and concentration\u003c\/li\u003e\n\u003cli\u003egive customers a reason to switch from your competitors\u003c\/li\u003e\n\u003cli\u003eand more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003ePacked with time-tested marketing strategies, this practical and portable audiobook shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47117368328432,"sku":"2940170346318","price":14.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170346318_p0.jpg?v=1763708320","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170346318","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}