{"product_id":"2940170346325","title":"Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position","description":"Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. \u003cbr\u003e  Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. \u003cbr\u003e  Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eThe 6 most powerful sources of brand differentiation \u003c\/li\u003e\n\u003cli\u003e5 elements that trigger brand insistence \u003c\/li\u003e\n\u003cli\u003eTurning brand strategy into advertising \u003c\/li\u003e\n\u003cli\u003eOnline branding \u003c\/li\u003e\n\u003cli\u003ePrivate label brands \u003c\/li\u003e\n\u003cli\u003eCreating \"category of one\" brands \u003c\/li\u003e\n\u003cli\u003eSocial responsibility, sustainability, and storytelling\u003c\/li\u003e\n\u003cli\u003e60 nontraditional marketing techniques \u003c\/li\u003e\n\u003cli\u003eMetrics \u003c\/li\u003e\n\u003cli\u003eAnd more\u003c\/li\u003e\n\u003c\/ul\u003e A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47117298598128,"sku":"2940170346325","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170346325_p0.jpg?v=1763708332","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170346325","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}