{"product_id":"2940170346332","title":"The Automatic Customer: Creating a Subscription Business in Any Industry","description":"The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret-no matter what industry you're in-is finding and keeping automatic customers. \u003cbr\u003e  These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). \u003cbr\u003e  According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. \u003cbr\u003e  Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, \u003ci\u003eThe Automatic Customer\u003c\/i\u003e will be your secret weapon.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47117368426736,"sku":"2940170346332","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170346332_p0.jpg?v=1763708279","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170346332","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}