{"product_id":"2940170346356","title":"The Forty-Plus Entrepreneur: How to start a successful business in your 40¿s, 50¿s and Beyond","description":"At age 90, Jack Smiley wasn't thrilled with the community in which he retired so he built his own. Today, it provides him with a net income of $40,000 each month.  \u003cbr\u003e  Famously, KFC's 65 year-old Kentucky Colonel Harlan Sanders supplemented a paltry social security check by franchising his unique recipe for fried poultry. \u003cbr\u003e  Past 50, McDonald's Ray Kroc made a similar trek in multiplying by many thousands a few popular, golden-arched hamburger stands from San Bernardino, California.  \u003cbr\u003e  Contrary to popular mythology, entrepreneurship is NOT spearheaded mostly by baby-faced, technology-savvy, post-adolescents whose brands include Facebook and Apple. According to a recent study fully 80% of ALL businesses are started-up by people over 35.  \u003cbr\u003e  Amy Groth of the Business Insider cites these reasons that fortune favors the old: First, older entrepreneurs have more life and work experience. In some cases, they have decades of industry expertise -- and a better understanding of what it truly takes to compete, and succeed, in the business world. Second, they also have much broader and vaster networks. Even if an older entrepreneur is seeking to start a business in an entirely different industry, they have deep connections from all walks of life -- for example, a brother-in-law could be the perfect COO. Third, those over 50 have acquired more wealth, a better credit history (which helps with securing loans), and are smarter with their finances. \u003cbr\u003e  In this special program from best-selling author, Gary Goodman, you'll discover:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSupporters are everywhere: Your age cohort Is the wealthiest!\u003c\/li\u003e\n\u003cli\u003eNow is the time to cash-in your wisdom. \u003c\/li\u003e\n\u003cli\u003eOvercoming false beliefs and self-sabotage: Why the only person holding you back is you. \u003c\/li\u003e\n\u003cli\u003eThe Giraffe Syndrome: Why the first step is the scariest.\u003c\/li\u003e\n\u003cli\u003eBusting age myths: \"Nobody will work with me at my age!\", \"My best years are behind me\",\"It takes money to make money\", \"I don't have the energy I used to have\", and more.\u003c\/li\u003e\n\u003cli\u003eProfiles in Prosperity: Meet mature moneymakers Colonel Sanders, Ray Kroc amp; more.\u003c\/li\u003e\n\u003cli\u003eBest businesses to start after 40: How originals amp; copycats prosper.\u003c\/li\u003e\n\u003cli\u003eHow to summon boundless energy: Martial arts secrets of maturing warriors.\u003c\/li\u003e\n\u003cli\u003eWhere to find help: Courting those that have gone there amp; conquered.\u003c\/li\u003e\n\u003cli\u003eAction planning: How to transition into your own successful business.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47117218054384,"sku":"2940170346356","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170346356_p0.jpg?v=1763708453","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170346356","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}