{"product_id":"2940170346790","title":"The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution","description":"It's a new era of business and  consumerism- and you play a role in defining it\u003cbr\u003e  Today's biggest trends-the mobile web, social media, real-time- have  produced a new consumer landscape. \u003ci\u003eThe End of Business As Usual \u003c\/i\u003eexplores this  complex information revolution, how it has changed the future of business,  media, and culture, and what you can do about it.\u003cbr\u003e  \u003cbr\u003e  Its critical insights include:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eShared experiences are redefining brands in digital consumer landscapes,  and astute brands can now also create and steer these experiences\u003c\/li\u003e\n\u003cli\u003eConsumer influence is growing, and businesses can use this to their  advantage\u003c\/li\u003e\n\u003cli\u003eConnect with a rising audience (and with audiences of audiences) through  new touchpoints between consumers, brands, and new influencers\u003c\/li\u003e\n\u003cli\u003eCreate a culture of change to earn trust, influence, and significance  among connected customers\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cbr\u003e  Rather than disregard these new consumer behaviors, learn from them in order  to drive engagement with your stakeholders. Raise the significance of your  business and your brand by implementing new ways to connect, learn, and  adapt. While other businesses will fall to digital Darwinism, your business  will evolve and thrive. This is the end of business as usual and the beginning  of a new era of relevance.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47098364199152,"sku":"2940170346790","price":34.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170346790_p0.jpg?v=1763708406","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170346790","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}