{"product_id":"2940170347124","title":"You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself","description":"David McRaney's first book, \u003ci\u003eYou Are Not So Smart, \u003c\/i\u003eevolves from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney's insights have struck a chord with thousands, and his blog-and now podcasts and videos-have become an internet phenomenon.\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eLike\u003ci\u003e You Are Not So Smart, \u003c\/i\u003eYOU ARE NOW LESS DUMB is grounded in the idea that we all believe ourselves to be objective observers of reality-except we're not. But that's okay, because our delusions keep us sane.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eExpanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including:\u003c\/div\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)\u003c\/li\u003e\n\u003cli\u003eSunk Cost Fallacy (We will engage in something we don't enjoy just to make the time or money already invested \"worth it\")\u003c\/li\u003e\n\u003cli\u003eDeindividuation (Despite out best intentions, we practically disappear when subsumed by a mob mentality)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eMcRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining audiobook will be wowing listeners for years to come.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47098355384560,"sku":"2940170347124","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170347124_p0.jpg?v=1763708293","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170347124","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}