{"product_id":"2940170347155","title":"The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One","description":"It's not how good you are. It's how well you tell your story.\u003cbr\u003e \u003cbr\u003e Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. \u003ci\u003eThe Fortune Cookie Principle\u003c\/i\u003e is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.\u003cbr\u003e \u003cbr\u003e The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? \u003ci\u003eThe Fortune Cookie Principle\u003c\/i\u003e will show you how.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47098356793584,"sku":"2940170347155","price":5.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/516194995.png?v=1739030769","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170347155","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}