{"product_id":"2940170347179","title":"The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets","description":"You are not a Visionary . . . yet. \u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e shows you how to become one. \u003cbr\u003e  Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real.\u003cbr\u003e \u003cbr\u003e Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride.\u003cbr\u003e \u003cbr\u003e Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators, and investors. It leads us to heartbreaking, costly, and preventable failures in new product and venture development.\u003cbr\u003e \u003cbr\u003e\u003ci\u003e The Lean Entrepreneur \u003c\/i\u003emoves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet.\u003cbr\u003e \u003cbr\u003e Anyone can be visionary. \u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e shows you how to:\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eApply actionable tips, tricks, and hacks from successful lean entrepreneurs\u003c\/li\u003e\n\u003cli\u003eLeverage the Innovation Spectrum to disrupt existing markets and create new ones\u003c\/li\u003e\n\u003cli\u003eDrive strategies for efficient market testing with Minimal Viable Products\u003c\/li\u003e\n\u003cli\u003eEngage customers with Viability Testing and radically reduce the time and budget for product development\u003c\/li\u003e\n\u003cli\u003eRapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks\u003c\/li\u003e\n\u003cli\u003eBring your organization critical focus on the power of loyal customers and valuable products you can build to serve them\u003c\/li\u003e\n\u003cli\u003eLeverage instructive tools, skill-building exercises, and worksheets along with bonus online videos\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e   \u003c\/div\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47098366001392,"sku":"2940170347179","price":34.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170347179_p0.jpg?v=1763708309","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170347179","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}