{"product_id":"2940170347551","title":"Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology","description":"\u003cp\u003eExperiential Marketing guru Bernd Schmitt shows marketers and brand managers how to harness \u003ci\u003ethe power of customer happiness\u003c\/i\u003e.   \u003c\/p\u003e\u003cp\u003eEvery business knows that the best customer is a happy customer. They return  again and again, bring their friends and family, and deliver tons of free  advertising via word of mouth and social media. But in order to grow that  loyal base, you must be keenly aware of your customers' needs and  preferences.   \u003c\/p\u003e\u003cp\u003eDrawing on the latest research in the exploding field of  positive psychology, renowned Columbia Business School marketing professor  Bernd Schmitt offers three unique approaches any business can use to turn a  casual customer into a committed fan:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Feel-Good Method\u003c\/b\u003e: Use the experience of pleasure and positive emotion to  hook new customers, and watch those feel-good moments transform an impulse  buyer into a committed loyalist.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Values-and-Meaning Method\u003c\/b\u003e: Attract passionate customers by appealing  to their core values, like being socially responsible, protecting the  environment, or living a simple life.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Engagement Method\u003c\/b\u003e: Get customers to notice a unique or limited offer,  immerse them in the experience, and have them share it with friends and  family.\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003eSchmitt shows marketers, brand managers, and entrepreneurs how  to design an authentic and successful campaign that will reach, grow, and  sustain a devoted base of customers.  \u003c\/p\u003e\u003cblockquote\u003eSchmitt shows us that it is no longer enough to just satisfy customers. His audiobook provides solid and timely advice on how to delight customers, using both traditional and new media.\u003c\/blockquote\u003e\u003cp align=\"Center\"\u003e\u003cb\u003eTorrence Boone\u003c\/b\u003e, Managing Director, Google  \u003c\/p\u003e\u003cp\u003e©2012 Bernd Schmitt (P)2012 Gildan Media, LLC\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47115383308528,"sku":"2940170347551","price":34.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170347551_p0.jpg?v=1763708330","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170347551","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}