{"product_id":"2940170347568","title":"Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business","description":"We're in \"wild west\" times for  business. Thanks to social media and new technologies, customer-brand  relationships are suddenly wide open and up for grabs. Big players are  getting taken down, while upstarts are starting up, gunning for market share,  and outmaneuvering the Goliaths. So, just when a rethink might seem in order,  why do so many act like it's 1982 all over again? Why do they believe product  pushing still works? Or still think dumber, slower, and more expensive is the  way to engage customers these days?\u003cbr\u003e  If you're interested in building, marketing, and promoting your business  with agility and grace, not sloth and dullness, get Smarter, Faster, Cheaper.  This one-stop guide to the new entrepreneurial landscape-minus the \"same  old, same old\" baggage that drags so many down-gives you real-world  examples (as opposed to fluffy theory) from unique, winning innovators,  inspiring you to think big and then take successful action.\u003cbr\u003e  In Smarter, Faster, Cheaper, you'll meet  a slew of already legendary new entrepreneurs and promoters, such as  \"Nametag Guy\" Scott Ginsberg, Bravo's \"Millionaire  Matchmaker\" Patti Stanger, Wine Library founder Gary Vaynerchuk,  bestselling author and Squidoo founder Seth Godin, and many, many more. As  you learn from their successes and failures, as well as those of author and  entrepreneur David Siteman Garland, you'll discover fresh and exciting  approaches to:\u003cbr\u003eBecoming a trusted resource\u003cbr\u003eBuilding your audience  and community\u003cbr\u003eHelping others while helping your business\u003cbr\u003eUsing your content as a handshake\u003cbr\u003eCreating and growing one-on-one relationships with your customers\u003cbr\u003eCommunicating effectively online and via social media\u003cbr\u003eAvoiding  \"selling\" by educating, inspiring, and entertaining instead\u003cbr\u003eAnd more!\u003cbr\u003e  Inertia is a powerful force, and many professional marketers and business  owners still think \"more of the same\" is the best way forward. Not  you, though! If you recognize the new movement in marketing and promotion,  discover how to make your business Smarter, Faster, Cheaper today and  win!","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47115170513136,"sku":"2940170347568","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/516197093.png?v=1739897388","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170347568","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}