{"product_id":"2940170347575","title":"The Ultralight Startup: Launching a Business Without Clout or Capital","description":"It's easier than ever before to launch a startup. But in a world where  barriers to entry are virtually nonexistent and everyone wants to be the next  Facebook, competition is fierce. If you're just beginning and lack the money  and clout to make an automatic splash, how do you differentiate yourself from  all the rest?\u003cbr\u003e  \u003cbr\u003e  Jason Baptiste knows firsthand what it takes. After launching his first  company while still in college, he cofounded his current venture, Onswipe, in  his early twenties, turning it into a multimillion-dollar company in less  than a year. Now, drawing on his own experience as a bootstrapping but hungry  entrepreneur, as well as on examples from today's most famous companies, he guides  would-be tech moguls through every stage of the process-from testing a  concept to acquiring customers to determining the best pricing model-in a  cheap, practical way. Among his strategies:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eBuild the product you wish you had\u003c\/li\u003e\n\u003cli\u003eIt doesn't have to be sexy to make money\u003c\/li\u003e\n\u003cli\u003eBe bold when promoting  yourself\u003c\/li\u003e\n\u003cli\u003eAttract fans to attract customers\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cbr\u003eBaptiste shows you don't need an MBA, a trust fund, or even experience  running your own company to become a star in the tech world. The \u003ci\u003eUltralight  Startup\u003c\/i\u003e is a comprehensive, easy-to-follow guide that will prepare any  entrepreneur to take his or her idea to the next level.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47100608970992,"sku":"2940170347575","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/516197091.png?v=1739231798","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170347575","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}