{"product_id":"2940170375264","title":"The $10 Trillion Prize: Captivating the Newly Affluent in China and India","description":"Meet your new global consumer\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eYou've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eDo you know that:\u003c\/div\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThere will be nearly one billion middle-class consumers in China and India within the next ten years?\u003c\/li\u003e\n\u003cli\u003eMore than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?\u003c\/li\u003e\n\u003cli\u003eBy 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?\u003c\/li\u003e\n\u003cli\u003eThe number of billionaires in China has grown from 1 to 115 in the past decade alone?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eIn \u003ci\u003eThe $10 Trillion Prize\u003c\/i\u003e, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eOnly by fully comprehending the forces driving this new generation of consumers will your company be abel to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today's emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.\u003c\/div\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47160775377136,"sku":"2940170375264","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170375264_p0.jpg?v=1763708643","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170375264","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}