{"product_id":"2940170375721","title":"High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce","description":"In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. \u003cbr\u003e  Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment-lashing out at those that don't. \u003cbr\u003e  Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive-and thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. Discover:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSix major customer trends and what they mean for your business\u003c\/li\u003e\n\u003cli\u003eEight unbreakable rules for social media customer service\u003c\/li\u003e\n\u003cli\u003eHow to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content\u003c\/li\u003e\n\u003cli\u003eThe rising power of self-service-and how to design it properly\u003c\/li\u003e\n\u003cli\u003eHow to build a company culture that breeds stellar customer service\u003c\/li\u003e\n\u003c\/ul\u003e \u003ci\u003eHigh-Tech, High-Touch Customer Service\u003c\/i\u003e reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide-online and off.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47158868476144,"sku":"2940170375721","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170375721_p0.jpg?v=1763708703","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170375721","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}