{"product_id":"2940170376049","title":"The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs","description":"A guide to crafting unforgettable,  attention-grabbing business communications - from speeches and letters to  business plans - using stories from the world's top business leaders.\u003cbr\u003e  \u003cbr\u003e  The world's foremost business leaders are also great storytellers.  For example, industry titan Jack Welch has told how his mother instilled  enough tough love and confidence in him to overcome the fact that he was the  shortest kid in his class and had a severe stutter. Jeff Bezos, the founder  of Amazon.com, often tells a story of setting up the company's first office  in a converted garage.\u003cbr\u003e  \u003cbr\u003e\u003ci\u003e  The Power of Storytelling\u003c\/i\u003e collects the best of these stories, which  listeners can use to strengthen their own communication. It's great for  anyone who needs to lead, inspire, and motivate an audience in a business  setting, whether they're writing speeches, pep talks, interview talking  points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam  Walton, Ted Turner, Steve Jobs, and many more, this is an inspiring and  immensely useful audiobook.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47100003221744,"sku":"2940170376049","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170376049_p0.jpg?v=1763708669","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170376049","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}