{"product_id":"2940170376070","title":"Small Message, Big Impact: The Elevator Speech Effect","description":"Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well. \u003cbr\u003e Terri L. Sjodin's new work, \u003ci\u003eSmall Message, Big Impact\u003c\/i\u003e, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives listeners an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market. \u003cbr\u003e Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results!  \u003cbr\u003e This audiobook shows: \u003cbr\u003e \u003cul\u003e\n\u003cli\u003eHow a small message can have a big impact in helping you to communicate more effectively.\u003c\/li\u003e\n\u003cli\u003eHow to build a compelling and persuasive case using six of the most consistently effective arguments in today's market.\u003c\/li\u003e\n\u003cli\u003eHow to repurpose your existing presentations; incorporate new creative illustrations, and bring your message to life.\u003c\/li\u003e\n\u003cli\u003eHow to speak in your own authentic voice--it's not only what you say, it's how you say it.\u003c\/li\u003e\n\u003cli\u003eHow to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and on social media platforms.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47099983331568,"sku":"2940170376070","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170376070_p0.jpg?v=1763708785","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170376070","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}