{"product_id":"2940170376261","title":"Screw Business As Usual","description":"RICHARD BRANSON, one of the world's most\u003cbr\u003e  famous and admired business leaders, argues that it's time to turn capitalism\u003cbr\u003e  upside down-to shift our values from an exclusive focus on profit to also\u003cbr\u003e  caring for people, communities and the planet\u003cbr\u003e\u003cbr\u003e  \u003cbr\u003e\u003cbr\u003e  As he writes:\u003cbr\u003e  \u003cbr\u003e\u003cbr\u003e  \"It's a vibrant and definite sea change from the way business was\u003cbr\u003e  always done, when financial profit was a driving force. Today, people aren't\u003cbr\u003e  afraid to say, Screw business as usual!-and show they mean it.\u003cbr\u003e\u003cbr\u003e  \u003cbr\u003e\u003cbr\u003e  \"It's amazing\u003cbr\u003e  how I keep coming across the same message, from bustling global cities to the\u003cbr\u003e  townships of South Africa to small villages in India to G8 climate\u003cbr\u003e  conferences.\u003cbr\u003e\u003cbr\u003e  \u003cbr\u003e\u003cbr\u003e  \"It's no coincidence that so many people are talking about the same thing.\u003cbr\u003e  There's a real buzz in the air. Change is happening.\u003cbr\u003e\u003cbr\u003e  \u003cbr\u003e\u003cbr\u003e  \"People often associate me with challenges, with trying to break\u003cbr\u003e  records while sailing the Atlantic or flying in a jet stream in a balloon or\u003cbr\u003e  going into space with Virgin Galactic. But this book isn't just about fun and\u003cbr\u003e  adventure and exceeding one's wildest dreams. It's a different kind of\u003cbr\u003e  business book. It's about revolution. My message is a simple one: business as\u003cbr\u003e  usual isn't working. In fact, business as usual is wrecking this planet.\u003cbr\u003e  Resources are being used up; the air, the sea, the land are all heavily\u003cbr\u003e  polluted. The poor are getting poorer. Many are dying of starvation or\u003cbr\u003e  because they can't afford a dollar a day for lifesaving medicine.\u003cbr\u003e\u003cbr\u003e  \u003cbr\u003e\u003cbr\u003e  \"But my message is\u003cbr\u003e  not all doom and gloom. I will describe how I think business can help fix\u003cbr\u003e  things and create a more prosperous world for everyone. I happen to believe\u003cbr\u003e  in business because I believe that business is a force for good. By that I\u003cbr\u003e  mean that doing good is good for business.\"","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47104942145776,"sku":"2940170376261","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170376261_p0.jpg?v=1763708713","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170376261","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}