{"product_id":"2940170376605","title":"The Ride of a Lifetime: Doing Business the Orange County Choppers Way","description":"Since founding Orange County Choppers in Upstate New York in 1999, Teutul has grown the business from a hobby into a 70-person-plus operation that produces and sells 150 custom bikes a year at retail prices starting at $30,000 and quickly escalating to six figures. Teutul and his team not only sell their choppers from their world headquarters in \u003cst1:city w:st=\"on\"\u003eNewburgh\u003c\/st1:city\u003e, \u003cst1:state w:st=\"on\"\u003eNew York\u003c\/st1:state\u003e, but throughout a multi-country dealership network in the \u003cst1:country-region w:st=\"on\"\u003e\u003cst1:place w:st=\"on\"\u003eUS\u003c\/st1:place\u003e\u003c\/st1:country-region\u003e and abroad. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e, Teutul elucidates the business principles that have made Orange County Choppers a household name. His smart commonsense business wisdom works for businesses both big and small in any industry. Here, listeners will learn firsthand how Teutul built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. \u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e is a smart, tough-as-nails guide to business success that every entrepreneur should hear.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47104942702832,"sku":"2940170376605","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170376605_p0.jpg?v=1763708724","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170376605","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}