{"product_id":"2940170404599","title":"Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy","description":"In the age of Google, your customers are  searching. Will they find you?\u003cbr\u003e  In today's searching world, customers turn to online search engines first.  Yet many companies simply don't realize acquiring customers from search  engines should be a core business strategy. Instead, they usually focus on  narrow goals, such as boosting page rankings. These oversights leave a huge  channel for engaging with potential customers largely untapped. Businesses  that use data about how people search to inform their product strategy will  reach customers before the competition. Businesses that understand the  importance of non-ad-based search acquisition will make it central to their  marketing mix, and can connect with high-quality customers for long-term  growth and success.\u003cbr\u003e  \u003cbr\u003e  Marketing in the Age of Google is a practical guide to harnessing the full  power of online search for your business. Written by former Google employee  Vanessa Fox, who created Google's official portal for explaining online  search to businesses, this clear, non-technical audio book demystifies search  marketing and explains proven methods you can implement at your business  today.\u003cbr\u003e  \u003cbr\u003e  Not another book on AdWords campaigns, Marketing in the Age of Google  instead focuses on making your business stand out in the \"organic\" searches  that attract 86 percent of user clicks. Fox shows you where companies get  hung up with rankings, and lays out a comprehensive approach for achieving  the search goal that matters most: connecting with the people who want to  find you.\u003cbr\u003e  \u003cbr\u003e  You'll also discover how to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e Integrate search strategy into all aspects of your business\u003c\/li\u003e\n\u003cli\u003eCut through the data and get the actionable metrics you need\u003c\/li\u003e\n\u003cli\u003eUse data about what people are searching  for as a valuable market research tool\u003c\/li\u003e\n\u003cli\u003eGet your company found through social media\u003c\/li\u003e\n\u003cli\u003eAnd more!\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cbr\u003e  Whether you're a sole proprietor or you work for a major global brand,  Marketing in the Age of Google will help you fully integrate search into your  business and marketing activities-and give you a major advantage over  competitors.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47104948404464,"sku":"2940170404599","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170404599_p0.jpg?v=1763709084","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170404599","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}