{"product_id":"2940170404612","title":"Groundswell: Winning in a World Transformed by Social Technologies","description":"Corporate executives struggle to harness  the power of social technologies. Twitter, Facebook, blogs, YouTube are where  customers discuss products and companies, write their own news, and find  their own deals but how do you integrate these activities into your broader  marketing efforts? It's an unstoppable groundswell that affects every  industry -- yet it's still utterly foreign to most companies running things  now.\u003cbr\u003e  \u003cbr\u003e  When consumers you've never met are rating your company's products in public  forums with which you have no experience or influence, your company is  vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn  this threat into an opportunity.\u003cbr\u003e  \u003cbr\u003e  In this updated and expanded edition of Groundswell, featuring  an all new introduction and chapters on Twitter and social media integration,  you'll learn to:\u003cbr\u003e  \u003cbr\u003e  · Evaluate new social technologies as they emerge\u003cbr\u003e  \u003cbr\u003e  · Determine how different groups of consumers are participating in social  technology arenas\u003cbr\u003e  \u003cbr\u003e  · Apply a four-step process for formulating your future strategy\u003cbr\u003e  \u003cbr\u003e  · Build social technologies into your business\u003cbr\u003e  \u003cbr\u003e  Groundswell is required listening for executives seeking to protect and  strengthen their company's public image.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47104918847728,"sku":"2940170404612","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170404612_p0.jpg?v=1763709060","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170404612","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}