{"product_id":"2940170404889","title":"Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition","description":"Today, when companies and customers are faced with an infinite number of messages, the word \"relevance\" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle-a magnetic one-that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.\u003ci\u003e Relevance\u003c\/i\u003e takes us through the dimensions of relevance-both qualitative and quantitative-in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. \u003cbr\u003e  Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47104948895984,"sku":"2940170404889","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170404889_p0.jpg?v=1763709091","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170404889","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}