{"product_id":"2940170405060","title":"Win the Customer: 70 Simple Rules for Sensational Service","description":"Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences. \u003cbr\u003e  \u003ci\u003eWin the Customer\u003c\/i\u003e cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with the people who drive their business. Filled with examples and inspiration, the book shows readers how to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eAlign the business around a customer service mission\u003c\/li\u003e\n\u003cli\u003eMake every employee a customer service agent\u003c\/li\u003e\n\u003cli\u003eCreate an environment in which exceptional service experiences can happen \u003c\/li\u003e\n\u003cli\u003eHumanize customer service, virtually and in person \u003c\/li\u003e\n\u003cli\u003eFind a way to say \"yes\" even when the answer is \"no\"\u003c\/li\u003e\n\u003cli\u003eAsk fewer questions-and provide more answers \u003c\/li\u003e\n\u003cli\u003eUse words that win customers \u003c\/li\u003e\n\u003cli\u003eEmpower employees to find innovative solutions \u003c\/li\u003e\n\u003cli\u003eLearn from your critics \u003c\/li\u003e\n\u003cli\u003eExploit your customer's pain points, but never the customer \u003c\/li\u003e\n\u003cli\u003eAllow for random acts of WOW-they're often the most memorable \u003c\/li\u003e\n\u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e When it comes to service, satisfaction is a short-sighted goal. Follow the simple rules in this book and transform ordinary customers into lifelong fans.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47098460176624,"sku":"2940170405060","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170405060_p0.jpg?v=1763709268","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170405060","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}