{"product_id":"2940170405657","title":"Traction: How Any Startup Can Achieve Explosive Customer Growth","description":"Most startups don't fail because they can't build a product.  \u003cbr\u003e  Most startups fail because they can't get traction.  \u003cbr\u003e  Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but \u003ci\u003eTraction\u003c\/i\u003e is something else entirely.  \u003cbr\u003e   As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.  \u003cbr\u003e   Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier-fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path. \u003cbr\u003e  \u003ci\u003eTraction\u003c\/i\u003e will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eFind and use offline ads and other channels your competitors probably aren't using\u003c\/li\u003e\n\u003cli\u003eGet targeted media coverage that will help you reach more customers\u003c\/li\u003e\n\u003cli\u003eBoost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates\u003c\/li\u003e\n\u003cli\u003eImprove your search engine rankings and advertising through online tools and research\u003c\/li\u003e\n\u003c\/ul\u003e Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47104964657392,"sku":"2940170405657","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170405657_p0.jpg?v=1763709405","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170405657","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}