{"product_id":"2940170487219","title":"The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation","description":"Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.\u003cbr\u003e\u003cbr\u003eFrans Johansson's \u003ci\u003eThe Medici Effect\u003c\/i\u003e shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.","brand":"Tantor Audio","offers":[{"title":"Default Title","offer_id":47098423017712,"sku":"2940170487219","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170487219_p0.jpg?v=1763710674","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170487219","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}