{"product_id":"2940170512959","title":"Building a Positive Media Profile: The Easy Step by Step Guide","description":"Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.","brand":"Whatta Production LLC","offers":[{"title":"Default Title","offer_id":47100677292272,"sku":"2940170512959","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170512959_p0.jpg?v=1763711256","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170512959","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}