{"product_id":"2940170522835","title":"We First: How Brands and Consumers Use Social Media To Build a Better World","description":"A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThese innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as Pamp;G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.","brand":"Tantor Audio","offers":[{"title":"Default Title","offer_id":47150702690544,"sku":"2940170522835","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170522835_p0.jpg?v=1763711491","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170522835","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}