{"product_id":"2940170529193","title":"The Invisible Touch: The Four Keys to Modern Marketing","description":"Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry--what he calls the \"invisible touch.\" With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.","brand":"Recorded Books, LLC","offers":[{"title":"Default Title","offer_id":47100714778864,"sku":"2940170529193","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170529193_p0.jpg?v=1763711550","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170529193","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}