{"product_id":"2940170537709","title":"Shoe Dog: A Memoir by the Creator of Nike","description":"\u003cp\u003e\u003cb\u003eIn this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the \u003ci\u003ene plus ultra\u003c\/i\u003e of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.\u003c\/p\u003e\u003cp\u003eBut Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own business-a business that would be dynamic, \u003ci\u003edifferent.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eKnight details the many risks and daunting setbacks that stood between him and his dream-along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":47105006534896,"sku":"2940170537709","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170537709_p0.jpg?v=1763711714","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170537709","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}