{"product_id":"2940170585182","title":"Powers of Two: Finding the Essence of Innovation in Creative Pairs","description":"\u003cp\u003eA revelatory synthesis of cultural history and social psychology that shows how one-to-one collaboration drives creative success. Weaving the lives of scores of creative duos¿from John Lennon and Paul McCartney to Marie and Pierre Curie to Steve Jobs and Steve Wozniak¿Joshua Wolf Shenk identifies the core qualities of that dizzying experience we call \"chemistry.\" Revealing the six essential stages through which creative intimacy unfolds, Shenk draws on new scientific research and builds an argument for the social foundations of creativity¿and the pair as its primary embodiment. Along the way, he reveals how pairs begin to talk, think, and even look like each other; how the most successful ones thrive on conflict; and why some pairs flame out while others endure.\u003c\/p\u003e\u003cp\u003eWhen it comes to shaping the culture, Shenk argues, two is the magic number, not just because of the dyads behind everything from \u003ci\u003eSouth Park\u003c\/i\u003e to the American Civil Rights movement to \u003ci\u003eStarry Night\u003c\/i\u003e, but because of the nature of creative thinking. Even when we're alone, we are in a sense \"collaborating\" with a voice inside our head. At once intuitive and surprising, \u003ci\u003ePowers of Two\u003c\/i\u003e will change the way we think about innovation.\u003c\/p\u003e","brand":"Recorded Books, LLC","offers":[{"title":"Default Title","offer_id":47115402084592,"sku":"2940170585182","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170585182_p0.jpg?v=1763713506","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170585182","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}