{"product_id":"2940170694822","title":"101 Theory Drive: A Neuroscientist's Quest for Memory","description":"It's not fiction: Gary Lynch is the real thing, the epitome of the rebel scientist-malnourished, contentious, inspiring, explosive, remarkably ambitious, consistently brilliant. He is one of the foremost figures of contemporary neuroscience, and his decades-long quest to understand the inner workings of the brain's memory machine has begun to pay off.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAward-winning journalist Terry McDermott spent nearly two years observing Lynch at work and now gives us a fascinating and dramatic account of daily life in Lynch's lab-the highs and lows, the drudgery and eureka moments, the agonizing failures. He provides detailed, lucid explanations of the cutting-edge science that enabled Lynch to reveal the inner workings of the molecular machine that manufactures memory. And he explains where Lynch's sights are now set: on drugs that could fix that machine when it breaks, drugs that would enhance brain function during the memory process and that hold out the possibility of cures for a wide range of neurological conditions, including Alzheimer's, Parkinson's, and Attention Deficit Hyperactivity Disorder. Here is an essential story of science, scientists, and scientific achievement-galvanizing in the telling and thrilling in its far-reaching implications.","brand":"Tantor Audio","offers":[{"title":"Default Title","offer_id":47117501661424,"sku":"2940170694822","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170694822_p0.jpg?v=1763813188","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170694822","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}