{"product_id":"2940170703586","title":"Dual Transformation: How to Reposition Today's Business While Creating the Future","description":"\u003cp\u003eGame-changing disruptions will likely unfold on your watch. Be ready. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eDual Transformation\u003c\/i\u003e, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. \u003ci\u003eDual Transformation\u003c\/i\u003e shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. \u003c\/p\u003e\u003cp\u003eThat moment starts with the core dual transformation framework: \u003c\/p\u003e\u003cp\u003e- Transformation A: Repositioning today's business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service. \u003cbr\u003e- Transformation B: Creating a new growth engine, such as how Amazon became the world's largest provider of cloud computing services. \u003cbr\u003e- Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the \"sucking sound of the core.\" \u003c\/p\u003e\u003cp\u003eAnthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. \u003c\/p\u003e\u003cp\u003eBuilding on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert's firsthand experience transforming his own media and publishing company, \u003ci\u003eDual Transformation\u003c\/i\u003e will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.\u003c\/p\u003e","brand":"Recorded Books, LLC","offers":[{"title":"Default Title","offer_id":47115834949872,"sku":"2940170703586","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170703586_p0.jpg?v=1763715465","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170703586","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}