{"product_id":"2940170715145","title":"What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales","description":"The bestselling author of \u003ci\u003eWhat the CEO Wants You to Know\u003c\/i\u003e teaches you how to rethink sales from the outside in.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eMore than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eInstead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e-How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e-How to help your customer improve margins and drive revenue growth\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e-How to focus on your customer's customers\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e-How to work with other departments in your own company to customize better solutions\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e-How to make price much less of an issue\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSomeday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started.","brand":"Tantor Audio","offers":[{"title":"Default Title","offer_id":47117467451632,"sku":"2940170715145","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170715145_p0.jpg?v=1763815050","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170715145","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}