{"product_id":"2940170723027","title":"University of Nike: How Corporate Cash Bought American Education","description":"\u003cp\u003e\u003cb\u003eThe dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn the mid-1990s, facing severe cuts to its public funding, the University of Oregon-like so many colleges across the country-was desperate for cash. Luckily, the Oregon Ducks' 1995 Rose Bowl berth caught the attention of the school's wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities.\u003c\/p\u003e\u003cp\u003eBut as journalist Joshua Hunt shows in \u003ci\u003eUniversity of Nike\u003c\/i\u003e, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering.\u003c\/p\u003e\u003cp\u003eHunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life.\u003c\/p\u003e\u003cp\u003eEncompassing more than just sports and the academy, \u003ci\u003eUniversity of Nike\u003c\/i\u003e is a riveting story of our times.\u003c\/p\u003e","brand":"Tantor Audio","offers":[{"title":"Default Title","offer_id":47100723790064,"sku":"2940170723027","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170723027_p0.jpg?v=1763816154","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170723027","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}