{"product_id":"2940170768028","title":"The One Minute Negotiator: Simple Steps to Reach Better Agreements","description":"\u003cp\u003eDon Hutson and George Lucas's business parable on overcoming \"negotiaphobia\" is now available on audio!\u003c\/p\u003e\u003cp\u003eNegotiation impacts every aspect of our lives, from the deals we strike on the job, to our relationships with family members and neighbors, to the transactions we make as customers. Yet most people do anything they can to avoid negotiating-it makes them uncomfortable, nervous, even frightened. This plague of negotiaphobia is what Don Hutson and George Lucas are here to remedy. Hutson and Lucas tell the tale of Jay Baxter, who sells more than anyone else in his company but finds himself in trouble because his profit margins are so slim-he's giving too much away to close the deal. Enter the One Minute Negotiator, who teaches him a three step negotiating process that not only helps him make more profit but can be applied anywhere, on the job or off.\u003c\/p\u003e\u003cp\u003eThe key to the process is flexibility. No two negotiations are alike-one strategy cannot fit all. \u003ci\u003eThe One Minute Negotiator\u003c\/i\u003e teaches you four viable strategies and shows you how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side.\u003c\/p\u003e\u003cp\u003eBesides the obvious benefits, conquering negotiaphobia will reduce your stress level. You'll never walk away thinking about what you should have asked or what you might have gotten. Instead, with the tools Hutson and Lucas provide, you can confidently and consistently guide any negotiation to the best possible conclusion.\u003c\/p\u003e\u003cp\u003eA Simon \u0026amp; Schuster audio production.\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":47115586404592,"sku":"2940170768028","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170768028_p0.jpg?v=1763716813","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170768028","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}