{"product_id":"2940170769384","title":"High Efficiency Selling: How Superior Salespeople Get That Way (Abridged)","description":"\u003cb\u003e A Proven Program to Maximize Your Sales \u003c\/b\u003e \u003cbr\u003e \u003cbr\u003e In this indispensable new guide, sales consultant and America's #1 corporate sales trainer Steve Schiffman reveals the methodology of HIGH-EFFICIENCY SELLING. This innovative and solid strategy can lead to greater sales, better time management, and improved long-term business partnerships. The bestelling author of \u003ci\u003eCold Calling Techniques (That Really Work!)\u003c\/i\u003e stakes outs new territory by offering a unique approach to the four phases of the sales cycle: prospecting, interviewing, presentation, and closing. Schiffman's breakthrough techniques help you reduce stress, develop a better long-term \"fit\" with customers, and -best of all- increase sales by focusing on: \u003cbr\u003e \u003cbr\u003e Attitude - the single most important factor in holding on to customers \u003cbr\u003e \u003cbr\u003e Creating your personal prospecting plan - making the calls, drafting attention and identification statements, delivering the request \u003cbr\u003e \u003cbr\u003e Executing, refining, and developing the cold call \u003cbr\u003e \u003cbr\u003e The ten commandments of contacting target companies \u003cbr\u003e \u003cbr\u003e The tools, questions, and goals you need for an effective client interview \u003cbr\u003e \u003cbr\u003e Simple - and effective - closing techniques","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":47123557744880,"sku":"2940170769384","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170769384_p0.jpg?v=1763716840","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170769384","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}