{"product_id":"2940170783939","title":"02. How To Create Order-Pulling Advertising","description":"\u003cp\u003eAll your profits or losses depend on effective advertising. This audio describes where to advertise and why. It covers types of ads you can use, and identifies response-generating elements your ad must have, how to write a classified ad, how to write a display ad, how to key, track, and test your advertising. A bonus section describes how to save an extra 17% on your ad cost by starting an advertising agency.\u003c\/p\u003e","brand":"Michael J Mc Mahon","offers":[{"title":"Default Title","offer_id":47105172832496,"sku":"2940170783939","price":2.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170783939_p0.jpg?v=1763717412","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170783939","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}