{"product_id":"2940170784639","title":"The Innovation Mandate: The Growth Secrets of the Best Organizations in the World","description":"\u003cp\u003e\u003cstrong\u003eIn clear language, \u003cem\u003eThe Innovation Mandate\u003c\/em\u003e shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn today¿s ultracompetitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation--the steady flow of new ideas--drives sustained success. It allows a company to introduce new products and services, effectively connect with customers, sharpen the supply chain, efficiently manage finances, and hire and retain the best people. Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Innovation Mandate\u003c\/em\u003e offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The book centers around three simple concepts: innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the book offers a five-point checklist to ensure your company is innovation ready.\u003c\/p\u003e","brand":"Geoaktif Publications","offers":[{"title":"Default Title","offer_id":47150725136624,"sku":"2940170784639","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170784639_p0.jpg?v=1763717439","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170784639","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}