{"product_id":"2940170837847","title":"The First Mile: A Launch Manual for Getting Great Ideas Into the Market","description":"\u003cp\u003eYou have a great idea, now what? \u003c\/p\u003e\u003cp\u003eThat first mile -- where an innovation moves from an idea on paper to the market -- is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe First Mile\u003c\/i\u003e focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. \u003c\/p\u003e\u003cp\u003eIn this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to evaluate your idea's strengths and weaknesses using the \"DEFT\" process: Document, Evaluate, Focus, and Test \u003c\/li\u003e\n\u003cli\u003eFourteen recipes from an \"experiment cookbook\" to gain confidence in your idea or business \u003c\/li\u003e\n\u003cli\u003eWhy \"spinouts,\" \"wrong turns,\" and other challenges commonly trip up innovation -- and the practical strategies you can use to avoid them \u003c\/li\u003e\n\u003cli\u003eWhy innovators need to seek chaos in an age of constant change -- and other essential leadership skills \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDrawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. \u003ci\u003eThe First Mile\u003c\/i\u003e will give you the knowledge and confidence to travel this perilous -- but ultimately promising -- terrain. \u003c\/p\u003e\u003cp\u003eThe first mile can be a scary place, but you don't have to traverse it alone. This book can help.\u003c\/p\u003e","brand":"Recorded Books, LLC","offers":[{"title":"Default Title","offer_id":47158976381168,"sku":"2940170837847","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940170837847_p0.jpg?v=1763719195","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940170837847","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}