{"product_id":"2940171207403","title":"Bootstrap Finance : The Art of Startups","description":"Entrepreneurship is more popular than ever: courses are full, policymakers emphasize new ventures, managers yearn to go off on their own. Would-be founders often misplace their energies, however. Believing in a \"big money\" model of entrepreneurship, they spend a lot of time trying to attract investors instead of using wits and hustle to get their ideas off the ground. A study of 100 of the 1989 Inc. magazine \"500\" list of the fastest growing U.S. start-ups attests to the value of bootstrapping. In fact, what it takes to start a business often conflicts with what venture capitalists require. Seven principles are basic for successful start-ups: get operational fast; look for quick, break-even, cash-generating projects; offer high-value products or services that can sustain direct personal selling; don't try to hire the crack team; keep growth in check; focus on cash; and cultivate banks early. Subjects covered include development-stage enterprises, entrepreneurial finance, entrepreneurship, and venture capital.\u003cbr\u003eThe Featured Tracks are:\u003cbr\u003e1. Introduction\u003cbr\u003e2. The Big Play\u003cbr\u003e3. The False Promise\u003cbr\u003e4. The Bottom Line\u003cbr\u003e5. The Manager's Role\u003cbr\u003e6. Sustaining the Hustle\u003cbr\u003e7. Exceptions to the Rule\u003cbr\u003e8. Measuring Risk\u003cbr\u003e9. Recruiting Hustlers\u003cbr\u003e10. The Value of Vision; \u003cbr\u003e11. Amar Bhide's Biography.","brand":"Simply Magazine Inc.","offers":[{"title":"Default Title","offer_id":47179710071024,"sku":"2940171207403","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940171207403_p0.jpg?v=1763723208","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940171207403","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}