{"product_id":"2940171792923","title":"The Soulful Art of Persuasion : The 11 Habits That Will Make Anyone a Master Influencer","description":"\u003cp\u003e\u003ci\u003eThe Soulful Art of Persuasion\u003c\/i\u003e is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn¿t a book full of tips and life-hacks. Instead, \u003ci\u003eThe Soulful Art of Persuasion\u003c\/i\u003e will develop the habits that others want to be influenced by. This audiobook is based on a radical idea: Persuasion isn¿t about facts and argument. It¿s all about personal character.\u003c\/p\u003e\u003cp\u003eJason Harris, CEO of the powerhouse creative agency, Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.\u003c\/p\u003e\u003cp\u003eThrough instructive and entertaining stories, Harris lays out the 11 habits that will guide listeners to become authentically persuasive, including\u003c\/p\u003e:\u003cul\u003e\n\u003cli\u003eEarning respect through collaboration\u003c\/li\u003e\n\u003cli\u003eBecoming the person others want to be around\u003c\/li\u003e\n\u003cli\u003ePracticing generosity through gestures big and small\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePersuasion today is about personal excellence, sharing the stage, and respecting other people¿s motivations. In \u003ci\u003eThe Soulful Art of Persuasion\u003c\/i\u003e, Jason Harris shows us the way.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47179426627824,"sku":"2940171792923","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940171792923_p0.jpg?v=1763745099","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940171792923","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}