{"product_id":"2940172266577","title":"Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization","description":"\u003cp\u003eAttract interest, then nail the sale.    \u003c\/p\u003e\u003cp\u003eWith attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.    \u003c\/p\u003e\u003cp\u003eThis pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.    \u003c\/p\u003e\u003cp\u003eMarcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.    \u003c\/p\u003e\u003cp\u003e©2011 Marcia Yudkin (P)2011 Marcia Yudkin\u003c\/p\u003e","brand":"Fish Lips Creative","offers":[{"title":"Default Title","offer_id":47105870790896,"sku":"2940172266577","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172266577_p0.jpg?v=1763757183","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172266577","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}